Igloo's RECOOL is a First-of-Its-Kind Eco-Sensitive Cooler
Laura McQuarrie — April 24, 2019 — Eco
References: igloocoolers & businesswire
RECOOL is a new, eco-friendly cooler from Igloo that introduces a sustainable and economical alternative to single-use foam coolers. Igloo is introducing RECOOL as the world’s very first eco-sensitive cooler made from 100% biodegradable materials.
The patent-pending design is made from molded pulp, which forms the shape for the 24-quart cooler that can be used to tote enough food, drinks and ice to serve four people on a day out. The cooler boasts the ability to retain ice for up to 12 hours and prevent leaks for up to five days.
On top of its eco-friendly design, some of the advantages that RECOOL has over other classic cooler designs is that won’t chip or break if it is accidentally bumped or dropped, and it won’t make squeaking noises like a foam cooler.
The patent-pending design is made from molded pulp, which forms the shape for the 24-quart cooler that can be used to tote enough food, drinks and ice to serve four people on a day out. The cooler boasts the ability to retain ice for up to 12 hours and prevent leaks for up to five days.
On top of its eco-friendly design, some of the advantages that RECOOL has over other classic cooler designs is that won’t chip or break if it is accidentally bumped or dropped, and it won’t make squeaking noises like a foam cooler.
Trend Themes
1. Biodegradable Packaging - The success of the Igloo RECOOL shows that consumers are interested in biodegradable materials for packaging, presenting an opportunity for companies to develop and market more sustainable packaging solutions.
2. Eco-friendly Consumer Products - The introduction of the Igloo RECOOL indicates a demand for eco-friendly consumer products, creating opportunities for businesses to offer more sustainable options to their customers.
3. Molded Pulp Manufacturing - The use of molded pulp as a material for eco-friendly coolers like the Igloo RECOOL showcases an opportunity for manufacturers to explore applications for this material in other product categories.
Industry Implications
1. Food and Beverage - The RECOOL's ability to retain ice and keep food and drinks cold for extended periods of time makes it a potentially valuable tool for the food and beverage industry, especially in outdoor settings.
2. Outdoor Recreation - The Igloo RECOOL is marketed as a cooler for outdoor activities like camping and picnicking, highlighting an opportunity for other industries that cater to these types of activities to offer more eco-friendly products.
3. Packaging - The success of the Igloo RECOOL indicates a growing interest in sustainable packaging solutions, creating opportunities for businesses in the packaging industry to develop and market more eco-friendly options.
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