Every year, the CEATEC Exhibition provides a welcoming platform for big brand conglomerates interested in showing off their upcoming green technologies, and this year was the site of the Eco Chip's debut appearance.
Toshiba has long since been a leader in eco-friendly home electronics and has only reinforced that reputation with the revelation of the Eco Chip, a small semiconductor capable of actually turning your TV off. When clicking the power button on your remote, the television shuts down but is still plugged in and sucking power from the outlet. This passive energy use is called the phantom load, and accounts for 10 to 15 watts per device and approximately 10% of your household's annual consumption. The Eco Chip's job is relatively simple: Turn off the power supply when the TV is shut off, effectively eliminating any unwanted power usage.
Stats for Energy-Saving Televisions
Trending: Older & Chilly
Research: 323 clicks in 241 w
Interest: 2.8 minutes
Concept: Eco Chip
Related: 88 examples / 68 photos
Segment: Males, 18-55
Comparison Set: 32 similar articles, including: screen-swapping televisions, entertaining tv portraits, and scrollable wheel-inspired remotes.
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