ebbu's Bold and Well Branding Establishes It as a Lifestyle Brand

By: Laura McQuarrie - Oct 8, 2016
References: ebbu & packagingdigest
With the release of ebbu Bold and ebbu Well, ebbu, a Denver-based business that makes a variety of cannabis products in Colorado, decided to enlist the help of Trinity Brand Group for the creation of standout product packaging.

The sleek cannabis product packaging is bold, graphic and easy-to-read, aligning ebbu as a lifestyle brand for contemporary cannabis consumers. In order to make it easy for consumers to find the right product to support their desired experience, the brand includes categories such as Chill, Zen and Energy, among others.

As marijuana becomes more widely accepted as a legal recreational product, branding and packaging is playing a huge part in changing the negative stigma that surrounds the use of these products and defies the stereotypes with which they are commonly branded.