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The PB & J Campaign

By: Tommy Nguyen - Published: Jul 29, 2008 • References: pbjcampaign.org and ratemyideas
A environmental campaign started by ordinary citizens is calling for a peanut butter diet.

It's called the The PB&J Campaign, but it's not restricted to peanut butter and jam sandwiches. The premise is that eating plant-based foods will do less harm to the earth then eating animal and fish products.

"Each time you have a PB & J you shrink your carbon footprint, you reduce greenhouse gas emissions and water pollution, and cut back on habitat destruction, and you conserve water," PB&JCampaign.org explains.

They emphasize that every time you choose to eat plant-based foods, and non-dairy products like soy milk, you're helping the environment.