This New Campaign Encourages Customers to Eat More Fruit

By: Katherine Pendrill - Sep 9, 2015
References: thedrum & mcdonalds
McDonald's UK recently introduced a new campaign that allows customers to choose a bag of fresh fruit to accompany their Happy Meal purchase. In recent years, many fast food chains have introduced healthier menu options. These nutritious choices are particularly aimed at younger customers in order to encourage healthy eating habits over time.

McDonald's most recent healthy eating initiative involves providing fresh fruit side dishes with each of its kid's meals. Customers can also add a second bag of fruit to their order so that parents can enjoy a serving of fresh fruit as well. The new campaign is inspired by a previous promotion that involved giving away free bags of fruit on the first Friday of every month. Both initiatives help to show consumers that McDonald's now offers healthier alternatives for children and their families.

The new promotion not only encourages customers to eat more fruit and make healthier choices, but it also demonstrates that fast food brands are willing to expand menus.