Alison Sweeney Heads Up EA Active '30 Day Challenge'

By: Marissa Brassfield - Published: Mar 19, 2009 • References: easportsactive & examiner
EA Active has launched a new site to promote its '30 Day Challenge,' and reality show and soap opera actress Alison Sweeney has been chosen one of the 12 participants. Sweeney is the host of "The Biggest Loser," so she's a recognizable face for the program, which uses the Nintendo Wii Fit.

The EA Active 30 Day Challenge kicks off with a retreat in my neck of the woods, Santa Barbara, on April 14. The challengers will spend a weekend there before heading home to continue their fitness program at home. They'll report their progress via Twitter updates, video diaries and blog updates. Stats for Gamer Fitness Programs Trending: Older & Chilly
Research: 2,941 clicks in 375 w
Interest: 4 minutes
Concept: Gamer Fitness Programs
Related: 46 examples / 35 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: wii workouts, celebs get wii thighs, and hottest christmas gifts for gamers.