This Dwight Howard commercial for Foot Locker follows in Ricky Rubio 'Backyard Wrestler’ and wonders if the Lakers center is a "ghost hunter" after he finishes playing basketball.
In the first commercial of this campaign, Foot Locker wondered if Ricky Rubio leaves basketball practice and heads to backyard wrestling matches. The commercial flips to a skit of him unsuccessfully wrestling, before throwing cold water on the entire idea.
This Dwight Howard commercial follows the exact same formula, which does make it a bit less amusing. After dunking on his teammates in practice, the voice over wonders if Dwight Howard is a "ghost hunter" when he leaves the court. It then flashes to a night vision shot of Howard screaming as he runs down the street away from a ghost.
Stats for Ghost Hunting Basketball Commercials
Trending: Older & Chilly
Research: 400 clicks in 170 w
Interest: > 3 minutes
Concept: Dwight Howard Commercial
Related: 73 examples / 56 photos
Segment: Males, 4-55
Comparison Set: 27 similar articles, including: digital shoe archives, electro dj sportswear ads, and cinematic slam dunk commercials.
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