Dusty Rose is a tea brand that has gone for a distinctly authentic branding identity. The goal was to make the bottles look as if they are fresh off the boat, just imported from overseas. BlackRose NYC were the ones who turned this idea into a reality.
To get this look, the brand used older glass bottles with a cork in the top and twine wrapped around the neck of the bottle. These details evoke sentiments of the olden days when this type of materials were used for importing and exporting purposes. The label for the front part of the package is quite minimalist, making sure that the entire design does not look too cluttered.
Dusty Rose certainly looks like the tea is authentic and shipped in from afar with this new branding design.
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Concept: Dusty Rose
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Segment: Females, 18-55
Comparison Set: 30 similar articles, including: dim sum tea packaging, octahedral infusion branding, and modular tea gift boxes.
Ship-Inspired Tea Branding
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