Prodigy

The Durex 'Digital Love' Ad is Touchscreen Temptation

By: Regan Canie - Published: Oct 13, 2011 • References: digital-love.org and creativity-online
The new Durex 'Digital Love' ad is a contraception campaign that isn't exactly suitable for work. Watching the video is fine, but following through and having relations via your computer screen may be frowned upon.

The video begins with a bespectacled blond looking certifiably scientific posing the question that if you were told you could be intimate with a partner of your choosing through your PC, would you believe them? This is followed by a couple of testimonies where a man and woman contest that the service worked wonders for them. The creative and interactive video was made to confront the conservative Middle East about sex and contraception topics.

You are invited to try out your luck with touchscreen lust at the end of the video to prove Durex Digital Love might just be the right connection for the computerized generation.