The Durex Coming Early? campaign hilariously alludes to the common occurrence of premature ejaculation. It does so by following three men as they arrive to an event that is not even close to starting. What makes the images even funnier is the fact that each of these men are thoroughly enjoying themselves despite their lack of company and the no-show affair.
Cleverly created by Euro RSCG, an ad agency based in İstanbul, Turkey, the Durex Coming Early? campaign was art directed by Serhat Akavcı with creative direction by Ediz Kurtbarlas. Captured by photographer Murat Süyür, the ad campaign is crisp, colorful and creative. While it might have people scratching their heads at first, as soon as they get it, they will hit the floor laughing.
What's Driving This Trend
- Humorous Advertising
- The trend of incorporating humor into ad campaigns can create a more memorable and shareable experience for consumers.
- Sexual Health Awareness
- The trend of promoting sexual health awareness through playful and relatable campaigns can help to break down stigmas and encourage open conversations.
- Social Media Viral Campaigns
- The trend of creating campaigns with the potential to go viral on social media can expand brand reach and awareness.
Who This Affects Most
- Advertising
- The advertising industry has an opportunity to disrupt traditional methods by incorporating humor and relatability in their campaigns.
- Healthcare
- The healthcare industry can capitalize on the trend of promoting sexual health awareness and breaking down stigmas to increase education and access to resources.
- Digital Marketing
- The digital marketing industry can use the potential for viral campaigns on social media to create a wider online presence and engage with younger consumers.
