DUO White Rum Has a Delicate Taste of the Tropics
Michael Hemsworth — March 29, 2024 — Lifestyle
References: brewdog & retailtimes
DUO White Rum has been announced by the BrewDog Distilling Co. as its latest expression that's expected to be right at home within the brand's existing product range. The rum is crafted with molasses sourced from the Caribbean to give it an authentic flavor that isn't too overpowering, while also featuring the flavors of pineapple and guava with caramel, toffee and vanilla notes to boot. The spirit is touted by the brand as being great over ice with cola and a touch of fresh lime, while also being well-suited for your favorite rum-based cocktail.
Managing Director Steven Kearsley spoke on the DUO White Rum saying, "We have been making our white rum for a while now, as it’s used in our Wonderland canned mojitos. This is the first time we’ve bottled and released the liquid as its own standalone brand. We think white rum is somewhat untapped, and ours is a wonderful expression of how aromatic and flavourful this style of rum can be. Smooth and subtly complex, with notes of toffee and tropical fruits, DUO White will stop you in your tracks.”
Managing Director Steven Kearsley spoke on the DUO White Rum saying, "We have been making our white rum for a while now, as it’s used in our Wonderland canned mojitos. This is the first time we’ve bottled and released the liquid as its own standalone brand. We think white rum is somewhat untapped, and ours is a wonderful expression of how aromatic and flavourful this style of rum can be. Smooth and subtly complex, with notes of toffee and tropical fruits, DUO White will stop you in your tracks.”
Trend Themes
1. Authentic-crafted Spirits - Opportunity for brands to create unique spirits with authentic flavors sourced from specific regions, offering consumers a premium taste experience.
2. Innovative-flavor Combinations - Chance for distilleries to experiment with novel flavor pairings like pineapple and guava, creating distinctive products that appeal to adventurous consumers.
3. Premium-white Rum Market - Growing demand for high-quality white rums that offer smooth complexity and versatility in cocktails, presenting an opportunity for brands to capitalize on this trend.
Industry Implications
1. Craft Distillery - Craft distilleries can explore creating small-batch, regionally sourced spirits to cater to consumers looking for authenticity and uniqueness in their drinks.
2. Mixology - Mixology industry professionals can leverage the trend of innovative flavor combinations to craft new and exciting cocktails that stand out in the crowded market.
3. Premium Beverage Sector - Premium beverage companies can tap into the growing market for high-quality white rums by developing premium offerings that cater to discerning consumers seeking sophistication in their drinks.
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