The Dunk Lux from UNDFTD x Nike Bears Model Boasts Prominent Branding

By: Charlotte Joyce Kidd - Nov 4, 2015
References: solebox & kicksonfire
This pair of Dunk Lux sneakers from streetwear brand UNDFTD and sneaker giant Nike user Nike's branding as the shoe's main design elements.

The minimalist shoe uses the Dunk Lux silhouette in a clean, stark white color as its canvas. The obvious changes to the original design are Nike's name and logo emblazoned on the sides of the shoe. The word Nike appears in large, bold black type on the shoe's outer side. An Infrared leather swoosh decorates both sides of the shoe, with the two logos meeting in the back to form a single stripe wrapping around the whole sneaker. Other than these Nike-branded elements, the only style elements are touches of black on the heel and sole and a pair of gray laces, emphasizing the bold logos.

At this point, Nike is such a respected sneaker brand that its branding imagery has become a style element rather than a corporate logo.