The Dumb Ways to Valentine Campaign Encourages Safety on the Holiday

By: Meghan Young - Published: Feb 14, 2014 • References: & adrants
People can be very foolish when it comes to giving their heart away, that's why the Dumb Ways to Valentine ad campaign is so endearingly clever. It marks the return of a couple of the Dumb Ways to Die cartoon characters, but this time they are distracted by upcoming romantic celebrations.

Conceived and created by McCann Melbourne, the Dumb Ways to Valentine ad campaign, which comes in the form of a soon-to-be viral video, centers around a blue guy who has already given up his kidney to an online bidder. Clearly unattached to his organs, it comes as no surprise when he rips out his heart for his crush only to fall down dead the next second. It ends reading, "Be safe around Valentine's Day and trains." Stats for Morbidly Romantic Cartoon Ads Trending: Older & Mild
Research: 720 clicks in 119 w
Interest: > 3 minutes
Concept: Dumb Ways To Valentine
Related: 108 examples / 83 photos
Segment: Neutral, 12-55
Comparison Set: 40 similar articles, including: adventurous beer drinker ads, millionaire hashtag competitions, and celebrity parody beer ads.