Bare Me's Next-Generation Dry Sheet Masks are Mess-Free & Travel-Friendly
Laura McQuarrie — February 8, 2019 — Eco
References: baremebeauty & cosmeticsdesign
Bare Me is a Canadian beauty start-up that makes water-free dry sheet masks that are packed with more than 96% active ingredients to deeply nourish and repair the skin. Unlike many popular sheet masks, clay masks or other types of facial treatments, these products are dry to the touch, mess-free and travel-friendly. Additionally, the masks are reusable up to three times, which makes them even more ideal for on-the-go use.
The brand's dry sheet masks are 100% natural, vegan-friendly and cruelty-free, made from entirely plant-based ingredients. While the first ingredient in both of the brand's masks is shea butter, the brightening Superfood Elixir contains potent ingredients like apricot kernel oil and turmeric root extract and the soothing Skin Zen mask nourishes the skin with grape seed oil, sunflower seed oil and carrot root extract.
The brand's dry sheet masks are 100% natural, vegan-friendly and cruelty-free, made from entirely plant-based ingredients. While the first ingredient in both of the brand's masks is shea butter, the brightening Superfood Elixir contains potent ingredients like apricot kernel oil and turmeric root extract and the soothing Skin Zen mask nourishes the skin with grape seed oil, sunflower seed oil and carrot root extract.
Trend Themes
1. Dry Sheet Masks - Developing a dry sheet mask can be a disruptive innovation in the beauty industry, particularly for its portability and reusability.
2. Plant-based Ingredients - As the demand for natural and sustainable products increased, creating beauty products out of plant-based ingredients can be a disruptive innovation opportunity in the cosmetics industry.
3. Multi-use Beauty Products - Creating beauty products that offer multiple uses, such as Bare Me's waterless sheet masks that can be used up to three times, can be a disruptive innovation in the cosmetics industry by providing value and convenience.
Industry Implications
1. Cosmetics - Developing dry and reusable beauty products, especially using plant-based ingredients, can be a disruptive innovation opportunity in the cosmetics industry.
2. Sustainability - Waterless sheet masks, like Bare Me's, have the potential to disrupt the beauty and personal care industry by promoting sustainable and eco-friendly beauty practices.
3. Travel - The development of travel-friendly cosmetics, like Bare Me's waterless sheet masks, can be a disruptive innovation opportunity in the travel industry, particularly for those who want to stay beautiful and convenient while on the go.
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