Athletic Brewing's Dry January Party Pack Forgoes Booze But Not Flavor
Laura McQuarrie — December 22, 2021 — Lifestyle
References: athleticbrewing & businesswire
Non-alcoholic craft brewer Athletic Brewing created a Dry January Party Pack that taps into a cultural phenomenon that nearly a quarter of adults participate in annually. With a growing interest in low- and no-alcohol products, these numbers are only set to grow and in general, January is a month where many people choose to hit the reset button on their health. Athletic Brewing Company Co-founder Bill Shufelt says, “We want to help people shift their mindset and make January into less of a sacrifice. The conversation around non-alcoholic beer has changed. It’s no longer about restricting yourself. It’s about rewarding yourself and making better choices.”
This curated kit contains five 6-packs of favorite Athletic Brews (Run Wild, Upside Dawn, Free Wave, All Out, and Cerveza Atletica,) plus a limited-edition koozie, a disposable camera and a sticker.
This curated kit contains five 6-packs of favorite Athletic Brews (Run Wild, Upside Dawn, Free Wave, All Out, and Cerveza Atletica,) plus a limited-edition koozie, a disposable camera and a sticker.
Trend Themes
1. Non-alcoholic Beverages - Athletic Brewing Company's January Party Pack taps into the rising interest in low- and no-alcohol products, creating a new market for non-alcoholic craft beers.
2. Dry January - Athletic Brewing's curated kit and limited-edition koozie provides an opportunity for businesses to create innovative campaigns that support the trend towards annual non-alcoholic celebrations and resolutions.
3. Health and Wellness - As consumers look to reset their health, companies like Athletic Brewing can tap into this growing market with new product offerings and innovative marketing strategies.
Industry Implications
1. Craft Beer - Athletic Brewery is disrupting the craft beer industry by offering customers a healthier alternative to traditional alcoholic beverages, opening up a new market for the alcoholic beverage industry.
2. Party Supplies - The inclusion of a disposable camera and sticker in Athletic Brewing's party pack offers growth opportunities for the party supplies industry by tapping into the trend of consumers prioritizing in-person experiences over material possessions.
3. E-commerce - Athletic Brewings innovative Dry January Party Pack serves to generate revenue through online sales, demonstrating an opportunity for companies to integrate e-commerce into their business models.
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