Drive-Ins Make A Comeback

By: Greg Ponesse - Published: • References: cbsnews
Drive-in theaters, those beloved pop culture icons of yesteryear were nearly extinct, but are now making something of a comeback.

Last weekend workers scrambled to ready the new showboat drive-in theater in Hockley, Texas for the grand opening.

The theater is a family affair, co-owned by brothers Chris and John Rumfolo.

"We're the whole crew," John says.

But isn't opening a drive-in theater in this day and age sort of like opening a Typewriters R Us? asks CBS Sunday Morning contributor Bill Geist.

"We're nostalgic. Our whole country is nostalgic," John says, adding that when he applied for a loan, the bank though "I was nuts." Stats for Drive-Ins make a comeback Trending: Older & Mild
Traction: 3,768 clicks in 500 w
Interest: 4 minutes
Concept: Drive-Ins Make A Comeback
Related: 52 examples / 40 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: dog tea tags, top 100 art & design ideas in november, and compatibility-emphasizing matchmaking apps.