Sometimes feet smell so bad that a person might as well feel like they are attached to their nose as depicted in the Dr Scholl's campaign. As ridiculous as these foot-nose hybrids may appear, they capture the consequence of reeking feet in a fun and fantastical way.
The Dr Scholl's campaign was conceived and executed by Ogilvy & Mather Andina, an ad agency based in Caracas, Venezuela. When paired with the tag line, "If the smell of your feet is getting to you," the otherwise serious images have a glint of hope that the torturous odor can be taken care of with this handy product.
The Dr Scholl's campaign was art directed by Julio Villegas with digital illustration by Miguel Sabatino and photography by David González.
Stats for Foot-Nose Ads
Trending: Older & Chilly
Research: 1,393 clicks in 211 w
Interest: 1.4 minutes
Concept: Dr Scholl S Campaign
Related: 46 examples / 35 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: faux dating site ads, pencil tip sculpture ads, and touch-worthy news app ads.
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