Dr. Pepper Dark Berry Puts a Dark, Fruity Twist on the Original Soda
Laura McQuarrie — April 30, 2019 — Lifestyle
Dr. Pepper is introducing Dr. Pepper Dark Berry as its first new flavor in five years and it's a fun new flavor that refreshes the taste of the original soda with blackberry, black currant and black cherry flavors. As Dr. Pepper is already known to be made up of 23 flavors, these new additions add even more complexity to the mix. The limited-edition soda beverage is being launched nationally to coincide with the release of Spider-Man: Far From Home and boasts all-blue packaging that sets the new product apart from its classic red cans. In the spirit of embracing its "dark" side, Dr. Pepper's 12-packs feature an image of the movie villain Mysterio.
While Dr. Pepper only releases new varieties on occasion, Dark Berry will appeal to soda lovers who are looking to treat themselves to a fruit-focused flavor.
While Dr. Pepper only releases new varieties on occasion, Dark Berry will appeal to soda lovers who are looking to treat themselves to a fruit-focused flavor.
Trend Themes
1. Dark Fruit Flavored Sodas - Opportunity for soda brands to introduce dark fruit flavors that add complexity and appeal to fruit-loving soda consumers.
2. Limited-edition Beverage Launches - Brands can create buzz and excitement by launching limited-edition beverages tied to popular movies or events.
3. Packaging as Differentiating Factor - Exploring creative packaging designs and tie-ins with popular characters or themes can help differentiate new products in the soda industry.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to capitalize on the trend towards dark fruit sodas and create new flavor offerings.
2. Movie Tie-in Industry - Collaborating with movie studios to release limited-edition beverages can create cross-promotional opportunities and increase brand visibility.
3. Packaging Design Industry - Developing innovative packaging designs and graphics can help soda brands stand out on store shelves and attract consumer interest.
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