With seven new all-natural scents, Dr. Jacobs Castile Soap wanted to create a branding concept that specifically reflected these flavors. The design of the soaps features fresh floral and botanic-inspired images on each of the bottles. The colors are vibrant and highly representative of the unique flavors which include Almond Honey, Eucalyptus, Lavender, Peppermint, Rose, Shea Butter and Sweet Tea Tree.
Implications - Businesses that invest efforts to creating a favorable brand image will benefit in important ways. Consumers will be more inclined to investigate and potentially invest in those products that present an appealing and desirable branding concept.