Snoop Dogg & Happi Co. Partnered to Create Dr. Bombay Ice Cream
Laura McQuarrie — July 26, 2023 — Lifestyle
References: foodbusinessnews.net
CPG company Happi Co. and Snoop Dogg partnered to create a new frozen dessert brand, Dr. Bombay Ice Cream, which is launching with seven varieties of ice cream. These flavors include Syrupy Waffle Sundaze, Cocoa Cream Cookie Dream and Iced Out Orange Cream, which are nostalgic and comforting. Adults desire unique and calming ice cream flavors like these ones because they evoke comforting memories of their childhood, offering a momentary escape from the stresses of daily life.
“Ice cream is more than just a snack to me; it's a way to chill, relax and get happy,” Snoop Dogg said, “That's exactly what I want Dr. Bombay Ice Cream to do — bring a smile to your face and ease your mind."
“Ice cream is more than just a snack to me; it's a way to chill, relax and get happy,” Snoop Dogg said, “That's exactly what I want Dr. Bombay Ice Cream to do — bring a smile to your face and ease your mind."
Trend Themes
1. Nostalgic Flavors - The trend of offering nostalgic and comforting flavors in frozen desserts presents an opportunity for innovative product development.
2. Unique Ice Cream Varieties - The market for unique and unconventional ice cream flavors is on the rise, opening up possibilities for disruptive innovation in the frozen dessert industry.
3. Emotional Connection to Food - The growing desire for ice cream flavors that evoke comforting childhood memories signifies an opportunity for brands to create emotional connections with consumers through their products.
Industry Implications
1. CPG (consumer Packaged Goods) - The CPG industry can explore innovative partnerships and collaborations to create nostalgic frozen dessert brands that cater to adults seeking comforting and unique flavors.
2. Food Manufacturing - Food manufacturing companies can capitalize on the demand for unique ice cream flavors by developing new product lines with unconventional and nostalgic combinations.
3. Food Retail - The trend of nostalgic frozen desserts presents an opportunity for food retail businesses to expand their product offerings, attract new customers, and create a distinct competitive advantage.
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