Dove Self-Esteem Fund

By: Bianca Bartz - Published: Oct 3, 2007 • References: dove & newswire
"Talk to your daughter before the beauty industry does," is the new slogan Dove is using to promote their Self-Esteem Fund. This disturbing clip shows hypothetical beauty through the eyes of a young girl. Bombarded with unattainable media standards today, these are the images Dove thinks young girls, and even women, hold as ideals. The ad by Ogilvy Toronto goes through images of cosmetic surgery, eating disorders and obsession with exercise in an effort to show that all these approaches to attaining "beauty" are unnatural. The cosmetics company hopes to remind women that true beauty comes from embracing the woman you were born: bulges, spots, wrinkles and all. Stats for Viral Beauty Campaign Trending: Older & Buzzing
Research: 9,131 clicks in 451 w
Interest: > 3 minutes
Concept: Viral Beauty Campaign
Related: 60 examples / 46 photos
Segment: Females, 18-55+
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