Burnt Rubber as a Fragrance Ad Edit

Don't Call & Drive Campaign
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Saatchi & Saatchi’s Don’t Call & Drive campaign raises awareness on the dangers of talking on your cell phone while driving. Instead of gory photos, the Czech campaign lets you smell the consequences of your actions. Disguised as fragrance ads, the campaign is found in magazines, billboards and on postcards scented like “a unique fusion of burnt rubber, brake fluid and excrement.” They look like perfume ads, “but in fact, it’s the smell of an accident.” The false fragrances come in “Accident” for women and “Crash” for men.

The campaign was for T-Mobile and Autoklub CR.

Trend Hunter loves featuring clever marketing ideas from Saatchi & Saatchi, and Jeremy Gutsche even had the chance to do an interview with CEO Kevin Roberts.

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