Burnt Rubber as a Fragrance Ad - Don't Call & Drive Campaign (VIDEO)

Saatchi & Saatchi’s Don’t Call & Drive campaign raises awareness on the dangers of talking on your cell phone while driving. Instead of gory photos, the Czech campaign lets you smell the consequences of your actions. Disguised as fragrance ads, the campaign is found in magazines, billboards and on postcards scented like “a unique fusion of burnt rubber, brake fluid and excrement.” They look like perfume ads, “but in fact, it’s the smell of an accident.” The false fragrances come in “Accident” for women and “Crash” for men.

The campaign was for T-Mobile and Autoklub CR.

Trend Hunter loves featuring clever marketing ideas from Saatchi & Saatchi, and Jeremy Gutsche even had the chance to do an interview with CEO Kevin Roberts.

Kevin Roberts, CEO of Saatchi & Saatchi, Author of Lovemarks (INTERVIEW)

In the world of marketing, Kevin Roberts is a legend.  Kevin is the worldwide CEO of Saatchi and Saatchi and the author of Lovemarks, the best-selling doctrine that teaches you how to evolve your brand into a ‘lovemark’ that people adore.

Personally, Lovemarks is one of my favorite books the c… [More]

Bloodvertising - Red Cross Ad For Blood Donation

In a unique campaign for the Red Cross of Australia, the M&C Saatchi has created bloodvertising.  Instead of conveying a message through a typical sign, the inclusion of blood is the medium.  Unfortunately, this may just be a print ad.  With the word of mouth impact they’ll get, maybe we’ll see the … [More]

Public Urination as Advertising - Guerrilla Ad Campaign

Just when you got all excited, I need to tell you that the human publically urinating for the Privy Council is actually a maniquen.  Still, impressive.  The campaign by Saatchi & Saatchi is an attempt to relieve the New York restroom shortage by taking the issue to the streets.  At the Privy Council… [More]

Wii While You Pee - Gaming in Toilets To Promote DUI Awareness (VIDEO)

This is pure genuis. Saatchi & Saatchi in Frankfurt were asked to come up with a way to get the attention of potential drunk drivers. The solution? Reach them when they are in the toilet and get them to see just how much they have really had by allowing them to play driving games. The catch? They ha… [More]