Belgian Food Banks 'Donate a Barcode' Ads Help to Feed the Hungry

By: Katie Cordrey - Published: Oct 1, 2010 • References: adsoftheworld & freshbump
The 'Donate a Barcode' ad campaign aims to feed the hungry. It uses images of barcodes as food to get the message out that local food banks need support by way of food donations.

Folders with barcodes of food-bank-requested foods are available at local supermarkets. Anyone can get a copy of the 'Donate a Barcode' ad campaign list. Once a barcode is purchased, the item that the barcode represents will be donated to a nearby food bank to help feed the hungry. Stats for Foods as Barcodes Trending: Older & Average
Research: 3,935 clicks in 295 w
Interest: 3.5 minutes
Concept: Donate A Barcode
Related: 49 examples / 38 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: empty can activism, shopping cart concierge, and eco-concious shopping.