This World Cup Domestic Abuse PSA Will Chill You to the Bone

By: Vasiliki Marapas - Published: Jun 26, 2014 • References: youtube & jezebel
This domestic violence PSA by Tender Education and Arts was created for its #StandUpWorldCup campaign. The PSA works to remind the public of the correlation between the World Cup and heightened levels of domestic violence.

The video begins with a woman aggressively cheering England on in the tournament. Despite her encouraging cries, the team loses. Immediately, a dark cloud falls over the woman's face as she shuts the television off. "It's only a game"? Not when domestic violence rises by an astonishing 38% when England gets knocked out of the World Cup, according to a study by Lancaster University.

The study states: "First, a match day trend showed the risk of domestic abuse rose by 26 percent when the English national team won or drew, and a 38 percent increase when the national team lost. Second, a tournament trend was apparent, as reported domestic abuse incidents increased in frequency with each new tournament." Stats for Haunting Domestic Violence Ads Trending: Older & Warm
Research: 825 clicks in 100 w
Interest: > 3 minutes
Concept: Domestic Abuse PSA
Related: 87 examples / 67 photos
Segment: Females, 12-55+
Comparison Set: 32 similar articles, including: bruise-revealing abuse ads, phone-enabled violence campaigns, and domestic violence cartoon illustrations.