To raise awareness about just how many dogs are responsible for biting people each year in the UK, Take the Lead and Sam Tarpey came up with dog food to educate. The packaging contains certain facts and statistics related to dog-related bites, and tips for owners to be more conscious.
Another interesting feature of this package is the way it must be opened. To get to the dog food contents inside, people must tear away the picture of the pooch on the outside. Underneath this image is a quote that states "dangerous dogs can be taken away from you and put down," to really drive home the fact that if measures are not put in place, pets' lives are at risk.
Hopefully this clever campaign will raise awareness in the UK.
Stats for Awareness-Raising Dog Food
Trending: Older & Average
Research: 923 clicks in 107 w
Interest: 0.6 minutes
Concept: Dog Food
Related: 90 examples / 69 photos
Segment: Neutral, 18-55+
Comparison Set: 33 similar articles, including: minimalist water branding, earthy product packaging, and artisan seafood branding.
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