Potential
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IKEA will charge customers 5 cents/ plastic bag. Is IKEA “doing the right thing?” Interactive readers at dotherightthing.com, a Web 2.0 site where people can “evaluate” companies based on company news, think “yes”. They give this story a rating based on it’s positive or negative impact. Currently, its showing a 2.2 positive impact rating. This is how it works: members suggest stories, and the community rates the positive or negative impact of the story on society. This “social performance rating” becomes a parameter of evaluating the company. The focus here is not just on “bottom-line,” but on the impact that the companies being examined create on the society. So it seems that by way of the people will Conscious Capitalism be ushered in! I like the idea. It is: 1/ participative and democratic  Are corporations creating the right kind of social impact? Evaluate them based on the stories you've heard.
(kottke.org)References: dotherightthing, kottke.org Filed In: |
News Impact Ratings
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Consumers Evaluate Businesses Based On Company News
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FOUR WAYS TO REACT: vote, favorite, add more examples of News Impact Ratings or comment about Consumers Evaluate Businesses Based On Company News.
| rocketranger on Feb 27, 07 0 Trends 2,582 Comments |
We can expand this for:
Hiring, Company Image, Handling events IE Bhopal India 1984, Enron, etc.
So many uses.
Love it. |
rocketranger on Feb 27, 07 0 Trends 2,582 Comments
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| NEXT by Ramla on Mar 29, 07 30 Trends 34 Comments |
It's a fantastic idea, indeed. And I love the twists you put on the idea. I'm bringing more Social Web trends. Keep a look-out! |
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NEXT by Ramla on Mar 29, 07 30 Trends 34 Comments
+1
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| shat on Apr 15, 07 0 Trends 561 Comments |
| COOL! Just what the public needs. |
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shat on Apr 15, 07 0 Trends 561 Comments
+1
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  Favorited by Joseph Vass on Aug 31, 08 |
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