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News Impact Ratings Edit
Consumers Evaluate Businesses Based On Company News

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News Impact Ratings - Consumers Evaluate Businesses Based On Company News
Consumers Evaluate Businesses Based On Company News
 Published: Feb 26, 07
Comments: 3 Views: 3,951

IKEA will charge customers 5 cents/ plastic bag. Is IKEA “doing the right thing?” Interactive readers at dotherightthing.com, a Web 2.0 site where people can “evaluate” companies based on company news, think “yes”. They give this story a rating based on it’s positive or negative impact. Currently, its showing a 2.2 positive impact rating.

This is how it works: members suggest stories, and the community rates the positive or negative impact of the story on society. This “social performance rating” becomes a parameter of evaluating the company. The focus here is not just on “bottom-line,” but on the impact that the companies being examined create on the society. So it seems that by way of the people will Conscious Capitalism be ushered in!

I like the idea. It is:

1/ participative and democratic
2/ a practical way of evaluating companies: based on news, not promises and forecasts
3/ a small way to influence the big corp
4/ cool to interact with. I haven’t yet signed-up, but I am tempted. Again - one of those cool, clean, cheerful yet serious Web 2.0 sites that I love!

Are corporations creating the right kind of social impact? Evaluate them based on the stories you've heard. (kottke.org)

References:  dotherightthing, kottke.org

Filed In:  business,  eco,  interactive,  internet,  lifestyle,  market,  marketing,  pop culture,  science








Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of News Impact Ratings or comment about Consumers Evaluate Businesses Based On Company News.

rocketranger on Feb 27, 07  0 Trends   2,582 Comments
We can expand this for: Hiring, Company Image, Handling events IE Bhopal India 1984, Enron, etc. So many uses. Love it.
rocketranger on Feb 27, 07  0 Trends   2,582 Comments 0
NEXT by Ramla on Mar 29, 07  30 Trends   34 Comments
It's a fantastic idea, indeed. And I love the twists you put on the idea. I'm bringing more Social Web trends. Keep a look-out!
NEXT by Ramla on Mar 29, 07  30 Trends   34 Comments 0
shat on Apr 15, 07  0 Trends   561 Comments
COOL! Just what the public needs.
shat on Apr 15, 07  0 Trends   561 Comments 0
Favorited by Joseph Vass on Aug 31, 08

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News Impact Ratings