The DKNY Spring 2011 advertisements feature city-chic models who stand out in the busy crowd. Clothes featured include ruffly tiered skirts, bright fitted jackets, patterned and matching scarves with shirts, and color-blocked styles.
The models wear their hair slicked back, or half slicked back. This collection offers a pretty work style with playful add-ons. I love the effortless look of an all-white outfit.
Implications - In the contemporary, fast-paced social milieu that many are accustomed to within a city's walls, it is difficult to gain attention. Similarly, in order for companies to have their products recognized by consumers, it is critical to have a design with unfamiliar qualities. By infusing products with a sense of distinguished difference, buyers will then take notice and consider a product more closely for purchase.
Stats for Chic City Campaigns
Trending: Older & Buzzing
Research: 22,970 clicks in 279 w
Interest: 4 minutes
Concept: DKNY Spring 2011
Related: 107 examples / 82 photos
Segment: Males, 18-55
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