DIY Architect Kits
The sets were created with the modern architect in mind and LEGO is hoping to inspire future generations of not only architects, but engineers, designers and creative minds everywhere.
If you like to build and create, LEGO just made recreating your favorite architectural piece easy enough for a kindergartner.
Implications - Consumers are looking for ways to feel closer to their items. Products that are made with everyday materials appeal to shoppers who want a deeper connection to the purchases they make.