Vodafone's Distracted Driving Ad Shows Emojis That Get in the Way

By: Laura McQuarrie - Published: Jul 3, 2014 • References: vodafone & coloribus
This distracted driving ad series by Vodafone shows text messages that are sprinkled with emojis, making them more difficult than usual to read. The disruptive emojis include objects that drivers are likely to encounter on the road, including cyclists, other vehicles, traffic signs and even the odd animal or two.

The ads are simple and to the point, showing what a distraction emoticons can be, even when you're not trying to drive and keep your full attention on what's going on around you. Below the emoji-riddled texts, the ads make a plea telling people not to text and drive for the interest of public safety on the roads, since distracted driving and texting are unfortunately major causes of accidents for drivers who just can't put their phones down on the road. Stats for Distracting Emoji Ads Trending: Older & Mild
Research: 1,005 clicks in 99 w
Interest: 0.7 minutes
Concept: "distracted Driving Ad"
Related: 49 examples / 38 photos
Segment: Neutral, 12-35
Comparison Set: 18 similar articles, including: beat-up emoji ads, anti-texting school ads, and ironic anti-texting ads.