JWT Scrabble Ad

By: Sandra Winn - Published: Nov 30, 2008 • References: frederiksamuel
The advertising agency JWT came up with a brilliant new way to advertise the much beloved game of Scrabble: they've dissected items and animals. 

JWT dissected an elephant, submarine, and guitar, in an out-of-order fashion to represent Scrabble tiles.  It's almost saying, "Look, a really big word is right in front of you, you just need to arrange your tiles and put it together."

The only beef I can find with this ad is that when playing by the official Scrabble rules, you are only allowed to have seven tiles at a time. Maybe JWT should consider replacing the submarine and elephant with dissected subjects that contain seven letters. 


Agency: JWT, Chile
Creative Directors: Matías Lecaros, Sergio Rosati
Art Director/Copywriter: Matías Lecaros
Illustrators/Photographers: Astro Image Creators, Cristian Gastelo, Boris Berstel Stats for Dissective Advertising Trending: Older & Mild
Research: 7,851 clicks in 390 w
Interest: 4 minutes
Concept: Dissective Advertising
Related: 33 examples / 25 photos
Segment: Neutral, 18-55
Comparison Set: 12 similar articles, including: $20,000 game board, scrabble furniture, and graphic plays on words.