#1 in Trends Become a Trend Hunter:   Login or Join Now
Trends Logo
   ALL    Tech    Fashion    Sex    Pop Culture    Celebs    Ads    Business    Eco    Art & Design    Life    Luxury    Science    Bizarre   More [+/-]
Sandra WinnSandra Winn
On: Nov 30, 08
420 Trends
1,246 Comments

SUBSCRIBE
Twitter Trends
Trend Report Newsletter
Trend Hunter Widget
Trend Hunter TV
Trend Hunter Mobile
Trend Hunter RSS


Our Latest Episode:
Random Awesome in NYC (VIDEO)

Dissective Advertising Edit

JWT Scrabble Ad


Dissective Advertising
JWT Scrabble Ad
Dissective Advertising - JWT Scrabble Ad (GALLERY) 2
Dissective Advertising - JWT Scrabble Ad (GALLERY) 3
Dissective Advertising - JWT Scrabble Ad (GALLERY) 4

Dissective Advertising - JWT Scrabble Ad (GALLERY)
JWT Scrabble Ad
2,531 Views - Click for Larger Image

The advertising agency JWT came up with a brilliant new way to advertise the much beloved game of Scrabble: they’ve dissected items and animals. 

JWT dissected an elephant, submarine, and guitar, in an out-of-order fashion to represent Scrabble tiles.  It’s almost saying, “Look, a really big word is right in front of you, you just need to arrange your tiles and put it together.”

The only beef I can find with this ad is that when playing by the official Scrabble rules, you are only allowed to have seven tiles at a time. Maybe JWT should consider replacing the submarine and elephant with dissected subjects that contain seven letters. 

Credits:

Agency: JWT, Chile
Creative Directors: Matías Lecaros, Sergio Rosati
Art Director/Copywriter: Matías Lecaros
Illustrators/Photographers: Astro Image Creators, Cristian Gastelo, Boris Berstel

References: frederiksamuel

Comment: on Dissective Advertising







Related (Trend Slideshow OR 25 Photo Slideshow)



Bookmark
Embed This Trend
Send to a Friend




Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of Dissective Advertising or add your comment about JWT Scrabble Ad.


Favorited by kaya on Nov 30, 08
Favorited by Sam A on Dec 2, 08

TREND HUNTER
is the world's largest trend spotting and cool hunting community. It is an explosion of cool trends and ideas, fueled by a global network of trend spotters and cool hunters. By tracking the evolution of cool, Trend Hunters stimulate creativity and generate breakthrough ideas.

About Us   Trends   Trend Reports   Store   RSS (98 Flavors)   Innovation Keynotes   Terms of Use   Tips / Contact     Join
0.9811 - Hosted by web3
Trends and Content Copyright © TREND HUNTER Inc. All Rights Reserved.