Mickey Mouse Themed HDTV
Implications - Disney is a pop culture icon which capitalizes on its constant brand presence. By introducing electronics with their trademark logo, the brand's identity is further embedded in your mind, causing Disney branding to continue to grow. Companies that have a unique, iconic stance similar to Disney can market into unusual ventures in order to grasp a different target group. The constant brand presence that these items provide will leave a lasting impression on a consumer's mind.