For the Walt Disney and Mickey Mouse purists, these images might be sacrilegious. With the original children's cartoons and merchandise in mind, these adult and luxury themed inventions could be deemed inappropriate.
With adult toys, ultra luxury, and risque fashion products, poor Mickey seems to have added a different personality than the upbeat, child-friendly one we're used to seeing. His girlfriend Minnie isn't immune either, as she is used to help market womb dolls.
Implications - Consumer-generated content in relation to a company signifies that an organization has made it as a brand. Let organizations then be advised to never intervene in this "brand hijacking," and to let consumers do with their product what they will. This demonstrates consumer-company trust.
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By: Howard Wu - Published: Mar 31, 2009 Updated: Aug 16 2011