With adult toys, ultra luxury, and risque fashion products, poor Mickey seems to have added a different personality than the upbeat, child-friendly one we're used to seeing. His girlfriend Minnie isn't immune either, as she is used to help market womb dolls.
Implications - Consumer-generated content in relation to a company signifies that an organization has made it as a brand. Let organizations then be advised to never intervene in this "brand hijacking," and to let consumers do with their product what they will. This demonstrates consumer-company trust.