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The Disney Epic Game P.R. Campaign has Mickey Visiting Famous Landmarks

By: Jason Soy - Published: Jun 2, 2011   Updated: Jun 1 2011 • References: vincentbousserez and flickr
It's pretty safe to say that Mickey Mouse and Disney can be found in most parts of the world, but with this new Disney Epic Game P.R. campaign, a literal Mickey Mouse toy is being sent to various landmarks for some snazzy photo ops.

This epic photoshoot is the work of Vincent Bousserez, whose specialty is photographing little toys in massive ways. Here you can see Mickey Mouse amongst London's Big Ben, the London Eye and the Parliament Building. What's truly unique about these photos is Bousserez's photographic perspectives, always managing to capture his mini subjects in a way that makes them fit into their large-scale surroundings.

Though this Disney Epic Game P.R. campaign primarily focuses on Mickey Mouse, you can find other toys in Bousserez's work such as soldiers, bunny rabbits, police officers and even toy protesters.

Implications - Companies or products that have a long-term mascot or image connected to their brand must constantly find new and inventive things for these brand representatives to do if they plan on keeping the mascot relevant. One of the best ways to do so is by creating viral-ready ads that show the brand representative in a series of different and lighthearted environments.