Disney House of Mouse Makes Eggs More Appealing to Children

By: Going Like Sixty - Published: Feb 4, 2009   Updated: Apr 5 2011 • References: jezebel
The Walt Disney Company (DIS) realizes that kids influence what kind of eggs moms buys. What? Aren't they all chicken eggs? Oh no, kind Trend Hunter reader.

Disney wants you to believe that Mouse eggs are far superior to other farm eggs. Not only is the packaging branded, but inside, the individual eggs are marked with a Disney icon brand.

Implications - Parents are definitely drawn to products that make it easier for their kids to live healthily and as such, are bound to appreciate a product like this. By using a popular and familiar brand to enhance the appeal of an otherwise ordinary product like eggs, companies can seriously redefine the way their product is perceived by the general population. Stats for Branded Eggs Trending: Older & Average
Research: 4,443 clicks in 381 w
Interest: 4 minutes
Concept: Branded Eggs
Related: 30 examples / 23 photos
Segment: Neutral, 4-18
Comparison Set: 11 similar articles, including: holiday branding, eggvertising, and disney world domination.