Renault's DisCO2unt Billboard Drops Prices as Smog Increases
Laura McQuarrie — June 13, 2019 — Autos
References: renault & prexamples
Romania's capital, Bucharest, is one of the most polluted capital cities in Europe and to make an impact where it's needed most, Renault set up a dynamic car billboard that offered a discount. Rather than just offering some kind of money-saving code, the pollution-activated DisCO2unt billboard was created to dynamically drop the price of Renault's electric ZOE model as smog levels rise.
While many people tend to view electric vehicles as unaffordable, this creative card billboard helps to draw attention to the price of the Renault ZOE in an unmissable way. The pollution-triggered billboard updated itself every six minutes, giving people in the city the chance to secure a discounted price immediately via a smartphone. The clever Renault campaign for the zero-emission electric car speaks directly to people in the prime market for a cleaner car.
While many people tend to view electric vehicles as unaffordable, this creative card billboard helps to draw attention to the price of the Renault ZOE in an unmissable way. The pollution-triggered billboard updated itself every six minutes, giving people in the city the chance to secure a discounted price immediately via a smartphone. The clever Renault campaign for the zero-emission electric car speaks directly to people in the prime market for a cleaner car.
Trend Themes
1. Pollution-activated Billboards - Using pollution levels to dynamically adjust pricing presents opportunities for targeted marketing and sustainable consumer engagement.
2. Price-responsive Advertising - Dynamic billboards that offer discounts based on real-time factors such as pollution levels can capture attention and drive consumer interest.
3. Zero-emission Transportation - The promotion of electric vehicles like Renault's ZOE through innovative advertising techniques can encourage the adoption of sustainable transportation solutions.
Industry Implications
1. Automotive - The automotive industry can explore dynamic pricing strategies tied to environmental conditions to promote electric vehicles and attract eco-conscious customers.
2. Advertising - The advertising industry can leverage real-time data to create engaging and personalized campaigns that resonate with consumers and drive brand awareness.
3. Environmental Monitoring - Advancements in environmental monitoring technology can provide opportunities for businesses to develop innovative solutions for pollution-responsive marketing and communication.
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