Dislife's Campaign Shows the Importance of Accessible Parking Spots

By: Laura McQuarrie - Apr 29, 2015
References: dislife.ru & guerrillamarketingzone
In order to get able-bodied Russian people to think twice before they needlessly occupy a disabled parking space, the nonprofit Dislife organization set up a campaign that would really drive the message home.

The stunt involved setting up a camera, a projector and a stream of water, which would allow the image of a person with a disability to appear. This would occur when a driver approached the designated parking space and the camera picked up that there was no sticker signifying disability on the car's windshield. The projection would then urge people to please pick another parking space, since there are others who need it far more.

Rather than using a person in the flesh to give a lecture on accessibility, the high-tech projection saves people from embarrassment, while also leaving them with valuable information to take away.