The Direct TV Cartoon Ads are Tightrope Tricky

By: Allison Love - Published: May 19, 2010 • References: directv & adsoftheworld
The Direct TV Cartoon ads target those who steal cable connections and pirate TV shows. The ads feature different types of events you may see on a Direct TV pay-per-view channel, but balanced on a tightrope to demonstrate the fragility of the connection.

The funny cartoons feature a boxing match, basketball game, concert and baseball game all carefully balanced on a thin rope. The idea behind the Direct TV cartoon ads is to remind viewers of the perks of actually buying the channels and not resorting to pirating. Stats for Tightrope-Walking Pirates Trending: Older & Chilly
Research: 2,020 clicks in 314 w
Interest: 4 minutes
Concept: Direct TV Cartoon Ads
Related: 40 examples / 31 photos
Segment: Neutral, 12-35
Comparison Set: 15 similar articles, including: interactive tv screens, adwalkers, and direct camera phone printing with pictavision teleprints.