This Quaker State Motor Ad Promotes Simplicity Over Fancy Gadgets

By: Laura McQuarrie - May 23, 2016
References: twitter & adweek
The 'Dipstick 6S' is a product announced by Quaker State as a revolutionary new automotive tool that can measure oil levels, deliver the latest sports, weather and news, as well as take selfies with its built-in camera—but it's not real. Quaker State worked with Onion Labs to produce a satirical take on high-tech gadgetry.

Watching the full satirical ad for the Dipstick 6S reveals that it's actually just a spot for Quaker State's motor oil itself, which does what it has to do without requiring the assistance from technology.

Informercial-style ads like this one poke fun at other ads making fun of ads, such as the Cinnamon Toast Crunch Selfie Spoon. Meta marketing like this appeals to young consumers when brands are aware of some of the outrageous tactics that are used to sell a product.