Toronto-based filmmaker Jay Gaderre captures an instant of intensity in his Dior Homme 'The Fall' ad. The short film showcases one of the world's most perfect specimens falling in slow motion -- the extremely buff male model with a bit of scruff and a distinctly European-looking mustache is a perfect fit for Dior's Homme collection.
At first you cannot tell that the model is falling as the background is purely black, but as he hits the water, he maintains such an intensity of expression with his eyes that it actually appears as though he hasn't moved at all; rather, it seems a wall of water has flung itself against him. Capturing an instant that would normally be missed in the blink of an eye makes this Dior Homme ad difficult to look away from.
Stats for Intensely Lusty Splash Ads
Trending: Older & Warm
Research: 1,795 clicks in 192 w
Interest: 0.6 minutes
Concept: Dior Homme The Fall
Related: 88 examples / 68 photos
Segment: Males, 18-55
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