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The Dior Homme NYC Store Features a Text Display

By: Jordy Eleni - Published: • References: dior & nylonguysmagazine.tumblr
The renovation of Dior Homme's primary New York City location has made room for the launch of this Greene Street SoHo pop-up shop. The menswear accessories and apparel selections showcased in the store all follow the Dior code of excellency, and have been moreover featured alongside a large literary installation.

Created by artist Robert Montgomery, the lit-up display of text reads, "Whenever you see the sun reflected in the window of a building it is an angel." Although many will develop their opposing takes on this message, the choice of artwork here signifies a merger between the purveyors of couture fashion and the masters of philosophical poetry. The statement made here is bold, and will certainly leave a lasting impression despite the temporary nature of the boutique. Stats for Literary Pop-Up Shops Trending: Older & Average
Traction: 4,751 clicks in 130 w
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Concept: Dior Homme Nyc
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Segment: Males, 12-55+
Comparison Set: 27 similar articles, including: pop-up book art, traveling fashion boutiques, and pop-up shopping pods.