Frank's RedHot Dill Pickle Hot Sauce Was Influenced by Gen Z
Laura McQuarrie — March 17, 2023 — Lifestyle
References: mccormick & foodandwine
Frank's RedHot Dill Pickle Hot Sauce is a new hot sauce for pickle lovers and fans of tangy, spicy flavors. Valda Coryat, VP of Condiments and Sauces for McCormick & Company, told Food & Wine, "While Frank's RedHot fans love our Original Cayenne Pepper Hot Sauce, we know they're also flavor seekers looking to try new, adventurous flavors, specifically through hot sauces. This is largely driven by Gen Z hot sauce aficionados who seek out unique heat and flavor combinations."
This new hot sauce was created to have approachable and comfortable flavors and it puts an unexpected twist on a fan-favorite product. To introduce fans to this new flavor, the brand released five recipes online: Dill Pickle Shrimp Rolls, Pickle-Back Buffalo Wings, Spicy Loaded Pickle Fries, Pickle Chicken Poppers, and Spicy Pickle Chicken Sliders.
This new hot sauce was created to have approachable and comfortable flavors and it puts an unexpected twist on a fan-favorite product. To introduce fans to this new flavor, the brand released five recipes online: Dill Pickle Shrimp Rolls, Pickle-Back Buffalo Wings, Spicy Loaded Pickle Fries, Pickle Chicken Poppers, and Spicy Pickle Chicken Sliders.
Trend Themes
1. Pickle-flavored Products - Opportunity to innovate through the creation of other pickle-flavored food products.
2. Unique Flavor Combinations - Opportunity to experiment with unique flavor combinations in the hot sauce industry and beyond.
3. Appealing to the Gen Z Market - Opportunity to cater to the unique preferences of the Gen Z market in the hot sauce industry and beyond.
Industry Implications
1. Food and Beverage - Opportunity to innovate within the food and beverage industry by experimenting with unique flavor combinations.
2. Hot Sauce - Opportunity to disrupt the hot sauce industry by tailoring products to the preferences and interests of the Gen Z market.
3. Snack Foods - Opportunity to create pickle-flavored snacks and capitalize on the trend towards unique and adventurous flavor combinations.
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