A new method of digital storytelling could be the turning point for the romance genre's revival. From romance publisher Mills & Boon, The Chatsfield uses the internet to tell multiple stories within a fictional hotel. The Chatsfield launch includes 800 different pieces of online original content in different forms--an international first.
The Chatsfield itself is a pretend hotel and starting point for a range of different story lines. The stories of executive assistant Jessie Loe, mixologist and bar manager Daniel Northman, chambermaid Ally and wealthy guest Adam Brightman among others will play out via Facebook, Twitter, YouTube, blogs and short stories.
Moving beyond traditional methods, ebooks or hyperlinks, Mills & Boon hope their contribution to the evolution of digital storytelling will be a game-changer for other web based fictional works.
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Trending: Older & Buzzing
Research: 2,800 clicks in 106 w
Interest: 0.7 minutes
Concept: Digital Storytelling
Related: 70 examples / 54 photos
Segment: Females, 18-35
Comparison Set: 26 similar articles, including: branded documentary films, knitted storytelling scarves, and iconic literature baby makeovers.
Romance-Reviving Digital Storytelling
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