Volkswagen's Creative Digital Ad Mimics a Driver's Blind Spot

By: Laura McQuarrie - Feb 28, 2015
References: vw.br & adsoftheworld
It might be apparent how Volkswagen's Side Assist provides you with an extra pair of eyes while you're in the car, but this clever digital ad recreates the experience on a tablet. When flipping through pages on a tablet, the ad is set up to halt and split so that a motorcycle races by and appears out of nowhere. Then, the ad slowly fades to reintroduce the features of Side Assist.

By catching people off guard with a video clip in an unexpected place, this digital ad is a smart way to simulate how life-saving the Volkswagen technology can be. Although this idea is a perfect fit for Side Assist, this unconventional approach could also be used to advertise similar products that have surprising features.