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Battling Digital Pets

Digimon X by Bandai America Connects with Past Digivice Models

— October 20, 2021 — Tech
To support Digimon fans who have evolved into collectors, Digimon X by Bandai America is being introduced as a new device to connect with past models to provide a new connected virtual pet experience. The devices are loaded with all-new features, including Dice Roll Attack, New Quest mode and Digimon facial expressions.

"There's a timelessness to the experience of Digimon that keeps fans coming back for more, and the Digimon X has extended the playability while becoming the perfect companion for past Digivices," says Cisco Maldonado, Senior Director, Brand Strategy, Bandai America. The new device for connecting and collecting virtual pets gives players the ability to train three Digimon at a time in order to prepare for monster matches. The Digimon X devices can be found in several colorways, appealing to all sorts of collectors.
Trend Themes
1. Connected Virtual Pet Devices - The introduction of the Digimon X devices and their ability to connect with past models indicate a growing trend in connected virtual pet devices.
2. Enhanced Virtual Pet Experience - New features such as Dice Roll Attack, New Quest mode and Digimon facial expressions on the Digimon X devices show a trend of enhancing the virtual pet experience for users.
3. Collectible Virtual Pets - The trend of Digimon fans evolving into collectors is evident, with Digimon X designed to be a companion for past Digivices and appealing to collectors with various colorways.
Industry Implications
1. Toy Industry - The development of connected virtual pet devices and enhanced virtual pet experiences creates a disruptive innovation opportunity for the toy industry, particularly for companies that produce virtual pet toys.
2. Gaming Industry - The trend of collecting and training virtual pets for monster matches presents an opportunity for companies in the gaming industry to create new game titles or to incorporate these features into existing games.
3. Technology Industry - The increasing use of connected devices in the toy industry, particularly in virtual pet devices, shows an opportunity for companies in the technology industry to provide innovative solutions that allow for connection and compatibility between devices.
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