These Redesigned Diet 7Up Cans Boasts Angular Patterns and Pastel Colors

By: Ady Floyd - Aug 20, 2015
References: behance.net & packageinspiration
Serbian designer Angelina Radovanovic created a logo and package redesign for diet 7Up cans. The soda cans feature a geometric pattern that resembles a three-dimensional print. The cans also feature light pastel colors to emphasize the diet drinks as a lighter beverage choice.

The cans in this project present three unique flavors that include regular diet 7Up, a cherry flavor and an apple flavor. The regular diet soda can is displayed in a light blue color while the the cherry flavor uses blush pink hues. Lastly, the apple flavor is represented by a light green color that is reflective of its ingredients.

The cans use the same geometric pattern design to create a cohesive flow among the entire series. The only difference between the simple, yet elegant cans is designer Angelina Radovanovic's use of varying hues.