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Diesel Underwear Ad Campaign Gets Ass-Grabbing Attention

By: Summer Luu - Published: Oct 22, 2010 • References: diesel and fashionising
This label is never shy when it comes to marketing their intimates. The new Diesel Underwear Ad Campaign is very ass -- I mean -- attention-grabbing.

Photographed in bent-over scenes of various places like the school's hallways, libraries and trains, the only wordy messages to be read are sprawled across the bottoms of these panties.

"Tonight I am your nurse" or "Tonight I am your master" are some of the cheeky statements written across the bums of the underwear featured in the Diesel Underwear Ad Campaign to show people who's boss tonight.