Diesel Underwear Ad Campaign Gets Ass-Grabbing Attention

By: Summer Luu - Published: Oct 22, 2010 • References: diesel & fashionising
This label is never shy when it comes to marketing their intimates. The new Diesel Underwear Ad Campaign is very ass -- I mean -- attention-grabbing.

Photographed in bent-over scenes of various places like the school's hallways, libraries and trains, the only wordy messages to be read are sprawled across the bottoms of these panties.

"Tonight I am your nurse" or "Tonight I am your master" are some of the cheeky statements written across the bums of the underwear featured in the Diesel Underwear Ad Campaign to show people who's boss tonight. Stats for Role-Playing Panties Trending: Older & Buzzing
Research: 98,041 clicks in 291 w
Interest: 4 minutes
Concept: Diesel Underwear Ad Campaign
Related: 79 examples / 61 photos
Segment: Neutral, 18-35
Comparison Set: 29 similar articles, including: colorful funderwear, intimate beachwear, and 36 men's underwear finds.