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Diesel is rolling out its first men’s perfume under a cooperation with L`Oreal under the name, ‘Only the Brave.’ Everything about the new fragrance screams masculinity, from its opening notes of leather to the bottle that is shaped like a clenched fist. In fact, the bottle is modeled after the fist of Diesel founder Renzo Rosso. It comes with a silver ring on two fingers that says Diesel. The ad campaign for ‘Only the Brave’ features model Tony Ward, who will forever be known as Madonna’s boyfriend and boy toy from her “Justify My Love” days.  Concept of Only The Brave accentuates oriental, leather and woody accords, which are masculine, determined and brave, with clear contrasts. The perfume opens with masculine and modern notes of leather, which is closely connected with the brand itself. The composition is refreshed with lemon and sparkling, fresh aromas, adding amber and woody accords of cedar. The perfume was developed by three noses of the house of IFF: Alienor Massenet, Olivier Polge and Pierre Wargnye.
(fragrantica)References: fragrantica, homotography.blogspot Filed In: |
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