It's difficult to decide whether the subjects of the Diesel FW11/12 campaign are just having a bit of fun, or if their apparent isolation has actually caused them to go a bit crazy. The group of mad underwear-clad male models runs up and down the beach and across the rocks while they play with bewildered wildlife and rearrange antique furniture in the sand.
One may guess that Josh Beech, Matteo Martari, Andrew Smith and Jonas Kesseler were washed up on the shore of a deserted island and proceeded to shed their soaked clothes and expose their buff bodies in briefs. They've turned their blue jeans into flags and donned unusual clown-like masks which afford Guy Aroch's Diesel FW11/12 campaign a peculiar but comical mood.
Stats for Curious Castaway Campaigns
Trending: Older & Buzzing
Research: 61,066 clicks in 252 w
Interest: 4 minutes
Concept: Diesel FW11-12
Related: 105 examples / 81 photos
Segment: Males, 18-55+
Comparison Set: 39 similar articles, including: buff boyish lookbooks, confidently nude editorials, and uncomfortable undies editorials.
Curious Castaway Campaigns
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