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Diesel 'Be Stupid' Ads Dare You to Be Different

By: Joanne Lam - Published: Jan 17, 2010 • References: diesel
The Diesel 'Be Stupid' advertising campaign was launched with new artistic director Bruno Collins. These advertisements indicate that in many ways, being stupid is being brave. Being 'stupid' opens up more windows of opportunity and the like when you choose to let go of your smarts.

Although there are mixed feelings towards these, um, “stupid” ads, Collins feels that it’s a new form of inspiration and expression towards the well-developed brand.

Do you support “Being Stupid”?