DHL Recycles Packaging into Fashion

By: Josh Milenthal - Published: Aug 17, 2010 • References: animalnewyork & sofreshandsogreen
DHL and fashion? That's right. DHL has entered the fashion world by creating its own DHL fashion line that converts packaging material into, well, decent looking clothing options (decent is being nice since I'm not too sure any fashion mavens will actually wear these designs).

The clothing line premiered at DHL's stand at fashion week and was worn by actual hostesses. The DHL fashion lineup was designed by Michael Michalsky -- whose tagline is "Real clothes for real people." It was deemed appropriate since the fashion industry relies heavily on shipping to be successful, and DHL is fashion week's official logistics partner. Stats for Packaging Material Fashion Trending: Older & Warm
Research: 10,250 clicks in 301 w
Interest: 4 minutes
Concept: DHL Fashion
Related: 99 examples / 76 photos
Segment: Females, 18-55
Comparison Set: 36 similar articles, including: head-to-toe monochrome, burlesque catwalk presentations, and men's onesies.